Great Movies are Moments Worth Paying For

the mummy (2)

Sofia Boutella, star of upcoming action adventure The Mummy, is the latest actress to appear in an exclusive trailer for the Industry Trust’s Moments Worth Paying For campaign.

The Mummy opens in Irish Cinemas on Friday 9th June.

In the exclusive piece to camera, Sofia Boutella talks through the thrilling and spectacular action featured in The Mummy and how seeing it on the big screen gives the biggest and best impact showing that the terrifying and heart-stopping moments really are worth paying for. The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. Like the others in the series, the trailer directs audiences to the industry-funded film search engine, LOVEMOVIES.IE which signposts them to legal content sources so they can book, buy and watch at their convenience.

“Being able to work with Universal and get access to Sofia Boutella on a title like The Mummy is incredible, as the film has all those incredible action-packed moments that are worth paying for”, said Alison Crinion, Communications director at Industry Trust for IP Awareness.

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