This week the Industry Trust for IP Awareness and Disney. Pixar launched the latest Moments Worth Paying For trailer into cinemas. Disney. Pixar’s highly acclaimed animation “INSIDE OUT”, highlights the emotional immersion of movies and a cinema-going experience that is without a doubt worth paying for.
By weaving together the witty animation of “INSIDE OUT”, and the emotions you elicit whilst watching a film, this trailer delivers a message of thanks for the support film fans coming to the cinema and highlighting the amount of work it takes to make a movies. The messaging points film fans to official legal services where they can watch the latest films at the cinema or find their old favourites on DVD, Blu-ray and digitally online.
“It’s been wonderful to work with Disney. Pixar on this trailer.” said Alison Crinion, Communications Director at Industry Trust for IP Awareness Ireland. “”INSIDE OUT” is a perfect fit for a Moments Worth Paying For, the key messages of the film overlap perfectly with our campaign messaging – one we hope will inspire audiences of all ages to make the right choice.”
The Moments Worth Paying For campaign launched in February 2011 and has since gone from strength to strength. Independent tracking research by ICM revealed that those audiences exposed to the campaign were significantly more likely to pay for official film and TV than those not exposed to it.
Trish Long, Vice President and General Manager Walt Disney Studios, Ireland said: “The Walt Disney Company, Ireland recognises the extremely important work undertaken by The Industry Trust and is delighted to collaborate so closely on INSIDE OUT in order to promote the value of copyright and creativity in Ireland. Campaigns such as this are an ideal way of highlighting the importance of these issues in an entertaining and engaging manner while inspiring audiences who love film to value great movie moments.”
The Moments Worth Paying For “INSIDE OUT”, trailer directs audiences to LOVEMOVIES.IE to learn more about the ways in which you can access legal Film and TV content and the impact this has on the Film Industry in Ireland and the Irish Economy giving audiences a direct call to action.